Airline Alliances: Finally Getting Together – #68
For the last 20 years most alliances have brought minimum benefits to their Customers. What level of management would allow 20 years to go by without maximizing an opportunity to serve the Customer? Here are examples to support my observation:
- Can’t hardly check fliers in for flights on other airlines within the alliance.
- Can’t get you a boarding pass that you could obtain at an alliance airline.
- Can’t get a seat assignment on an alliance flight, nor increased leg-room seats, rebook your flight if needed, and most important – track your bag from one airline to another.
- The delay in making pretty standard software changes or develop some apps, that could improve services for 20 years, is a fact that is unacceptable to every flier. Flight prices have gone up without concern for the Customer. Where are the railroads, buses, car rentals and Skype type programs to shed some light on the problem-the airlines have no competitors. Those who don’t fly – don’t care. Those who do fly and other shareholders, join the sheep and accept being led down a cliff due to their acceptance of lousy Customer Service.
- APIs (Applications Programming Interfaces) have made some communications happen due to their ability to be attached to some very old computers.
- Different languages demand knowing them, and Sky Team has built a translator recently for its 20 members. However, Star Alliance has yet to add one to serve its 27 members, and how is One World Alliance with its 13 members doing in the area of Alliance Interface capabilities?
- It’s a shame that 60+ Airlines belonging to three major alliances have done very little towards improving technology and instead pushed every inefficiency on to the already suffering Customer who has and will fly from year-to-year.
HOW UPDATED IS YOUR TECHNOLOGY? MIGHT BE TIME FOR A REVIEW. DON’T LET ANY SWEETHEART DEALS STAND IN YOUR WAY AS IT DID IN THE PRESENT 3 ALLIANCES.